In Italy and abroad, signs that distinguish one’s company and products can be protected by filing a trademark application.
The shapes of products and their packaging, on the other hand, can be protected as designs. Finally, new technical solutions find their protection as patents for invention or utility model.
Trademarks, designs, invention patents and utility models enable a company to distinguish itself from its competitors by guiding consumers in their choices.
Those who decide to protect their trademarks, designs, inventions, and utility models can obtain the exclusive right to use their creations with the resulting ability to prevent third parties from making unauthorized use of them, or they can decide to issue free or paid licenses.
First of all, to secure the investments of time and money that went into their creation.
Second, to affirm and defend one’s corporate identity.
Third, to grow one’s business by developing partnerships and ties with other companies in total freedom and security.
To obtain protection for your trademarks and products, you must file an application with the appropriate offices.
A professional will be able to suggest the best filing strategy for you.